Influencers on Instagram in Australia

Influencers on Instagram in Australia

We’re currently tracking a total of 118,671 influencers in Australia with between 1,000 and 12m followers. The average influencer in Australia in our index have 11,676 followers and 6% engagement.

Running an activation with influencers from Australia?

One of the key metrics to analyse when deciding what influencers from Australia you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Australia.

The influencers we track in Australia are split up into 32 categories in 3 different locations. Popular categories are fashion & lifestyle, traveler, photography, food photography and fitness and the most popular locations are Melbourne, Perth and Sydney.

Engagement data for Australia

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 118,671 influencers we're tracking in Australia? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

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