Influencers on Instagram in China

Influencers on Instagram in China

We’re currently tracking a total of 4,472 influencers in China with between 1,000 and 7m followers. The average influencer in China in our index have 16,296 followers and 5% engagement.

Running an activation with influencers from China?

One of the key metrics to analyse when deciding what influencers from China you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in China.

The influencers we track in China are split up into 22 categories. Popular categories are fashion & lifestyle, traveler, photography, modeling and celebrity.

Engagement data for China

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 4,472 influencers we're tracking in China? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in China by category