Influencers on Instagram in Finland

Influencers on Instagram in Finland

We’re currently tracking a total of 9,953 influencers in Finland with between 1,000 and 8m followers. The average influencer in Finland in our index have 9,957 followers and 12% engagement.

Running an activation with influencers from Finland?

One of the key metrics to analyse when deciding what influencers from Finland you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Finland.

The influencers we track in Finland are split up into 24 categories in 1 different locations. Popular categories are fashion & lifestyle, photography, traveler, celebrity and fitness and the most popular locations are Helsinki.

Engagement data for Finland

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 9,953 influencers we're tracking in Finland? Talk to our team.

Case Study: Peak Performance - Finland

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? We brought 20 influential brand ambassadors to the new Peak Performance flagship store in Helsinki ahead of the official launch. Check out this case study of Peak Performance and the campaign Flagship store opening.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers by location

Browse influencers in Finland by category