Influencers on Instagram in Indonesia
We’re currently tracking a total of 35,761 influencers in Indonesia with between 1,000 and 22m followers. The average influencer in Indonesia in our index have 19,341 followers and 6% engagement.
Running an activation with influencers from Indonesia?
One of the key metrics to analyse when deciding what influencers from Indonesia you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Indonesia.
Engagement data for Indonesia
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 35,761 influencers we're tracking in Indonesia? Talk to our team.
Case Study: Tinder - Indonesia
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? The people we meet change our lives and Tinder is the best way to discover and meet interesting people nearby. This is how we created awareness, engagement and consideration for Tinder with influential brand ambassadors in Indonesia. Check out this case study of Tinder and the campaign Meet Someone New.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.