Influencers on Instagram in Malaysia

Influencers on Instagram in Malaysia

We’re currently tracking a total of 9,372 influencers in Malaysia with between 1,000 and 3m followers. The average influencer in Malaysia in our index have 15,267 followers and 4% engagement.

Running an activation with influencers from Malaysia?

One of the key metrics to analyse when deciding what influencers from Malaysia you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Malaysia.

The influencers we track in Malaysia are split up into 22 categories. Popular categories are fashion & lifestyle, photography, business, traveler and makeup/beauty.

Engagement data for Malaysia

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 9,372 influencers we're tracking in Malaysia? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Malaysia by category