Influencers on Instagram in Norway, Scandinavia
We’re currently tracking a total of 30,655 influencers in Norway with between 1,000 and 6m followers. The average influencer in Norway in our index have 10,281 followers and 7% engagement.
Running an activation with influencers from Norway?
One of the key metrics to analyse when deciding what influencers from Norway you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Norway.
The influencers we track in Norway are split up into 31 categories in 1 different locations. Popular categories are fashion & lifestyle, traveler, photography, interior design and fitness and the most popular locations are Oslo.
Engagement data for Norway
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 30,655 influencers we're tracking in Norway? Talk to our team.
Case Study: Diplom-Is - Norway
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? 22 influential foodies and parents participated in this activation to create stunning content and visual storytelling for this iconic Norwegian brand. Check out this case study of Diplom-Is and the campaign Your Own Ice Cream Bar.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.