Influencers on Instagram in Singapore

Influencers on Instagram in Singapore

We’re currently tracking a total of 6,352 influencers in Singapore with between 1,000 and 7m followers. The average influencer in Singapore in our index have 13,296 followers and 5% engagement.

Running an activation with influencers from Singapore?

One of the key metrics to analyse when deciding what influencers from Singapore you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Singapore.

The influencers we track in Singapore are split up into 24 categories. Popular categories are fashion & lifestyle, photography, traveler, food photography and business.

Engagement data for Singapore

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 6,352 influencers we're tracking in Singapore? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Singapore by category