Influencers on Instagram in Sri Lanka

Influencers on Instagram in Sri Lanka

We’re currently tracking a total of 1,064 influencers in Sri Lanka with between 1,000 and 571k followers. The average influencer in Sri Lanka in our index have 12,708 followers and 6% engagement.

Running an activation with influencers from Sri Lanka?

One of the key metrics to analyse when deciding what influencers from Sri Lanka you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Sri Lanka.

The influencers we track in Sri Lanka are split up into 14 categories. Popular categories are traveler, fashion & lifestyle, photography, celebrity and fitness.

Engagement data for Sri Lanka

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 1,064 influencers we're tracking in Sri Lanka? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Sri Lanka by category