Influencers on Instagram in United Kingdom
We’re currently tracking a total of 197,552 influencers in United Kingdom with between 1,000 and 32m followers. The average influencer in United Kingdom in our index have 15,427 followers and 5% engagement.
Running an activation with influencers from United Kingdom?
One of the key metrics to analyse when deciding what influencers from United Kingdom you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in United Kingdom.
The influencers we track in United Kingdom are split up into 33 categories in 1 different locations. Popular categories are fashion & lifestyle, photography, traveler, makeup/beauty and fitness and the most popular locations are London.
Engagement data for United Kingdom
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 197,552 influencers we're tracking in United Kingdom? Talk to our team.
Case Study: Adobe EMEA - United Kingdom
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Adobe engaged the creative community at never-before-seen scale and created #sponsored content on Instagram outperforming native posts in the UK plus 10 other markets. Check out this case study of Adobe EMEA and the campaign Creative Cloud 2017.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.