Influential Brands on Instagram in Miami, Florida

Influential Brands on Instagram in Miami, Florida

We’re currently tracking a total of 1,597 influential brands in Miami with between 1,000 and 1m followers. The average brand influencer in Miami in our index have 14,680 followers and 5% engagement.

Running a local activation with influential brands from Miami?

One of the key metrics to analyse when deciding what influencers from Miami you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Florida.

The influencers we track in Miami are split up into 29 categories. Popular categories are fashion & lifestyle, fitness, celebrity, entrepreneur & professional and luxury lifestyle.

Engagement data for Florida

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the brand category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 1,597 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 1,597 influential brands we're tracking in Miami? Talk to our team.

Case Study: Airtime - Miami

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Word of mouth is more likely to happen in close-knit groups of friends. Check out how Airtime leveraged this insight to get the word out with Relatable especially in Miami and 4 other cites in the United States. Check out this case study of Airtime and the campaign Product launch, US.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Miami by category