Influential Brands on Instagram in Michigan, United States

Influential Brands on Instagram in Michigan, United States

We’re currently tracking a total of 2,006 influential brands in Michigan with between 1,000 and 1m followers. The average brand influencer in Michigan in our index have 14,071 followers and 5% engagement.

Running an activation with influential brands from Michigan?

One of the key metrics to analyse when deciding what influencers from Michigan you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Michigan.

The influencers we track in Michigan are split up into 32 categories in 15 different locations. Popular categories are fashion & lifestyle, photography, celebrity, makeup/beauty and fitness and the most popular locations are Detroit, Warren and Novi.

Engagement data for Michigan

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the brand category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 2,006 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 2,006 influential brands we're tracking in Michigan? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse brand influencers by location

Browse influencers in Michigan by category