Influential celebrities on Instagram in South Africa
We’re currently tracking a total of 583 influential celebrities in South Africa with between 1,000 and 4m followers. The average celebrity influencer in South Africa in our index have 41,212 followers and 5% engagement.
Running an activation with influential celebrities from South Africa?
One of the key metrics to analyse when deciding what influencers from South Africa you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in South Africa.
Engagement data for South Africa
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
You can browse these hashtags to find popular influencers in the celebrity category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 583 influencers in this category / location.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 583 influential celebrities we're tracking in South Africa? Talk to our team.
Case Study: The Absolut Company - South Africa
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? You know those #AbsolutNights when...? Check out this case study to see how Absolut activated an army of creative individuals in South Africa and 7 other countries. Check out this case study of The Absolut Company and the campaign #AbsolutNights.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.