Influential college students on Instagram in Santa Barbara, California

Influential college students on Instagram in Santa Barbara, California

We’re currently tracking a total of 638 influential college students in Santa Barbara with between 1,000 and 115k followers. The average college influencer in Santa Barbara in our index have 3,169 followers and 17% engagement.

Running a local activation with influential college students from Santa Barbara?

One of the key metrics to analyse when deciding what influencers from Santa Barbara you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in California.

The influencers we track in Santa Barbara are split up into 15 categories. Popular categories are college, fashion & lifestyle, photography, traveler and business.

Engagement data for California

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the college category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 638 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 638 influential college students we're tracking in Santa Barbara? Talk to our team.

Case Study: Absolut USA - California

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Leveraging our index of 10,000,000+ creative individuals, brand ambassadors and influencers we quickly identified 3,000 individuals with strong affinity and likelihood of attending Coachella. Check out this case study of Absolut USA and the campaign Live at Coachella.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Santa Barbara by category