Fashion & Lifestyle influencers on Instagram in Brazil

Fashion & Lifestyle influencers on Instagram in Brazil

We’re currently tracking a total of 56,542 fashion & lifestyle influencers in Brazil with between 1,000 and 8m followers. The average fashion & lifestyle influencer in Brazil in our index have 18,210 followers and 3% engagement.

Running an activation with fashion & lifestyle influencers from Brazil?

One of the key metrics to analyse when deciding what influencers from Brazil you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Brazil.

The influencers we track in Brazil are split up into 33 categories. Popular categories are fashion & lifestyle, fitness, photography, celebrity and makeup/beauty.

Engagement data for Brazil

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the fashion & lifestyle category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 56,542 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 56,542 fashion & lifestyle influencers we're tracking in Brazil? Talk to our team.

Case Study: SKYN - Brazil

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Actors, Models, Athletes & TV hosts participated in this activation reaching more than 14 million followers on the same week during the Olympics to create buzz in Brazil about the question "Could a long jump suit made of condom material make athles perform better?". Check out this case study of SKYN and the campaign SKYNFEEL APPAREL.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Brazil by category