Fitness influencers on Instagram in Salinas, California
We’re currently tracking a total of 60 fitness influencers in Salinas with between 1,000 and 68k followers. The average fitness influencer in Salinas in our index have 5,721 followers and 4% engagement.
Running a local activation with fitness influencers from Salinas?
One of the key metrics to analyse when deciding what influencers from Salinas you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in California.
Engagement data for California
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
You can browse these hashtags to find popular influencers in the fitness category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 60 influencers in this category / location.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 60 fitness influencers we're tracking in Salinas? Talk to our team.
Case Study: Absolut USA - California
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Leveraging our index of 10,000,000+ creative individuals, brand ambassadors and influencers we quickly identified 3,000 individuals with strong affinity and likelihood of attending Coachella. Check out this case study of Absolut USA and the campaign Live at Coachella.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.