Influencers on Instagram in Boston, Massachusetts
We’re currently tracking a total of 12,080 influencers in Boston with between 1,000 and 3m followers. The average influencer in Boston in our index have 9,494 followers and 7% engagement.
Running a local activation with influencers from Boston?
One of the key metrics to analyse when deciding what influencers from Boston you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Massachusetts.
Engagement data for Massachusetts
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 12,080 influencers we're tracking in Boston? Talk to our team.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.