Influencers on Instagram in Brazil
We’re currently tracking a total of 553,963 influencers in Brazil with between 1,000 and 27m followers. The average influencer in Brazil in our index have 12,957 followers and 5% engagement.
Running an activation with influencers from Brazil?
One of the key metrics to analyse when deciding what influencers from Brazil you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Brazil.
Engagement data for Brazil
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 553,963 influencers we're tracking in Brazil? Talk to our team.
Case Study: SKYN - Brazil
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Actors, Models, Athletes & TV hosts participated in this activation reaching more than 14 million followers on the same week during the Olympics to create buzz in Brazil about the question "Could a long jump suit made of condom material make athles perform better?". Check out this case study of SKYN and the campaign SKYNFEEL APPAREL.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.