Influencers on Instagram in California, United States
We’re currently tracking a total of 348,869 influencers in California with between 1,000 and 84m followers. The average influencer in California in our index have 16,291 followers and 6% engagement.
Running an activation with influencers from California?
One of the key metrics to analyse when deciding what influencers from California you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in California.
The influencers we track in California are split up into 33 categories in 125 different locations. Popular categories are fashion & lifestyle, photography, celebrity, makeup/beauty and traveler and the most popular locations are Los Angeles, San Diego and San Francisco.
Engagement data for California
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 348,869 influencers we're tracking in California? Talk to our team.
Case Study: Absolut USA - California
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Leveraging our index of 10,000,000+ creative individuals, brand ambassadors and influencers we quickly identified 3,000 individuals with strong affinity and likelihood of attending Coachella. Check out this case study of Absolut USA and the campaign Live at Coachella.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.