Influencers on Instagram in Fairfield, California

Influencers on Instagram in Fairfield, California

We’re currently tracking a total of 299 influencers in Fairfield with between 1,000 and 124k followers. The average influencer in Fairfield in our index have 6,414 followers and 9% engagement.

Running a local activation with influencers from Fairfield?

One of the key metrics to analyse when deciding what influencers from Fairfield you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in California.

The influencers we track in Fairfield are split up into 1 categories.

Engagement data for California

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 299 influencers we're tracking in Fairfield? Talk to our team.

Case Study: Absolut USA - California

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Leveraging our index of 10,000,000+ creative individuals, brand ambassadors and influencers we quickly identified 3,000 individuals with strong affinity and likelihood of attending Coachella. Check out this case study of Absolut USA and the campaign Live at Coachella.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview