Influencers on Instagram in Hong Kong

Influencers on Instagram in Hong Kong

We’re currently tracking a total of 4,510 influencers in Hong Kong with between 1,000 and 7m followers. The average influencer in Hong Kong in our index have 15,465 followers and 5% engagement.

Running an activation with influencers from Hong Kong?

One of the key metrics to analyse when deciding what influencers from Hong Kong you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Hong Kong.

The influencers we track in Hong Kong are split up into 24 categories. Popular categories are fashion & lifestyle, photography, traveler, food photography and luxury lifestyle.

Engagement data for Hong Kong

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 4,510 influencers we're tracking in Hong Kong? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Hong Kong by category