Influencers on Instagram in Italy
We’re currently tracking a total of 225,092 influencers in Italy with between 1,000 and 22m followers. The average influencer in Italy in our index have 12,275 followers and 6% engagement.
Running an activation with influencers from Italy?
One of the key metrics to analyse when deciding what influencers from Italy you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Italy.
The influencers we track in Italy are split up into 33 categories in 2 different locations. Popular categories are fashion & lifestyle, photography, traveler, makeup/beauty and food photography and the most popular locations are Milan and Rome.
Engagement data for Italy
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 225,092 influencers we're tracking in Italy? Talk to our team.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.