Influencers on Instagram in Los Angeles, California
We’re currently tracking a total of 219,915 influencers in Los Angeles with between 1,000 and 82m followers. The average influencer in Los Angeles in our index have 19,703 followers and 6% engagement.
Running a local activation with influencers from Los Angeles?
One of the key metrics to analyse when deciding what influencers from Los Angeles you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in California.
Engagement data for California
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 219,915 influencers we're tracking in Los Angeles? Talk to our team.
Case Study: Airtime - Los Angeles
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Word of mouth is more likely to happen in close-knit groups of friends. Check out how Airtime leveraged this insight to get the word out with Relatable especially in Los Angeles and 4 other cites in the United States. Check out this case study of Airtime and the campaign Product launch, US.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.