Influencers on Instagram in Massachusetts, United States

Influencers on Instagram in Massachusetts, United States

We’re currently tracking a total of 47,546 influencers in Massachusetts with between 1,000 and 9m followers. The average influencer in Massachusetts in our index have 9,890 followers and 7% engagement.

Running an activation with influencers from Massachusetts?

One of the key metrics to analyse when deciding what influencers from Massachusetts you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Massachusetts.

The influencers we track in Massachusetts are split up into 29 categories in 10 different locations. Popular categories are fashion & lifestyle, photography, celebrity, traveler and college and the most popular locations are Boston, Cambridge and Newton.

Engagement data for Massachusetts

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 47,546 influencers we're tracking in Massachusetts? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

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