Influencers on Instagram in New York City, New York
We’re currently tracking a total of 188,672 influencers in New York City with between 1,000 and 83m followers. The average influencer in New York City in our index have 14,113 followers and 6% engagement.
Running a local activation with influencers from New York City?
One of the key metrics to analyse when deciding what influencers from New York City you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in New York.
Engagement data for New York
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 188,672 influencers we're tracking in New York City? Talk to our team.
Case Study: Uber - New York City
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Uber quickly turned their Super Bowl campaign into a nationwide top trending topic with their 50 most influential brand ambassadors in NYC. Check out this case study of Uber and the campaign Uber Puppy Bowl.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.