Influencers on Instagram in Newark, New Jersey

Influencers on Instagram in Newark, New Jersey

We’re currently tracking a total of 572 influencers in Newark with between 1,000 and 379k followers. The average influencer in Newark in our index have 7,280 followers and 4% engagement.

Running a local activation with influencers from Newark?

One of the key metrics to analyse when deciding what influencers from Newark you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in New Jersey.

The influencers we track in Newark are split up into 4 categories. Popular categories are fashion & lifestyle, entrepreneur & professional and celebrity.

Engagement data for New Jersey

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 572 influencers we're tracking in Newark? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Newark by category