Influencers on Instagram in Richmond, Virginia

Influencers on Instagram in Richmond, Virginia

We’re currently tracking a total of 2,507 influencers in Richmond with between 1,000 and 340k followers. The average influencer in Richmond in our index have 6,660 followers and 6% engagement.

Running a local activation with influencers from Richmond?

One of the key metrics to analyse when deciding what influencers from Richmond you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Virginia.

The influencers we track in Richmond are split up into 22 categories. Popular categories are fashion & lifestyle, photography, food photography, celebrity and makeup/beauty.

Engagement data for Virginia

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 2,507 influencers we're tracking in Richmond? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Richmond by category