Influencers on Instagram in Stockholm, Sweden
We’re currently tracking a total of 7,125 influencers in Stockholm with between 1,000 and 5m followers. The average influencer in Stockholm in our index have 12,578 followers and 6% engagement.
Running a local activation with influencers from Stockholm?
One of the key metrics to analyse when deciding what influencers from Stockholm you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Sweden.
Engagement data for Sweden
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 7,125 influencers we're tracking in Stockholm? Talk to our team.
Case Study: Wolt - Stockholm
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Our geo-targeting capabilities really came into play when Wolt launched their food delivery service and targeted specific neighbourhoods in Stockholm. Check out this case study of Wolt and the campaign Product Launch Stockholm.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.