Influencers on Instagram in Toronto, Canada

Influencers on Instagram in Toronto, Canada

We’re currently tracking a total of 36,576 influencers in Toronto with between 1,000 and 5m followers. The average influencer in Toronto in our index have 14,638 followers and 6% engagement.

Running a local activation with influencers from Toronto?

One of the key metrics to analyse when deciding what influencers from Toronto you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Canada.

The influencers we track in Toronto are split up into 30 categories. Popular categories are fashion & lifestyle, photography, traveler, celebrity and makeup/beauty.

Engagement data for Canada

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 36,576 influencers we're tracking in Toronto? Talk to our team.

Case Study: The Absolut Company - Canada

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? You know those #AbsolutNights when...? Check out this case study to see how Absolut activated an army of creative individuals in Canada and 7 other countries. Check out this case study of The Absolut Company and the campaign #AbsolutNights.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Toronto by category