Influencers on Instagram in Umeå, Sweden
We’re currently tracking a total of 191 influencers in Umeå with between 1,000 and 133k followers. The average influencer in Umeå in our index have 6,298 followers and 8% engagement.
Running a local activation with influencers from Umeå?
One of the key metrics to analyse when deciding what influencers from Umeå you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Sweden.
The influencers we track in Umeå are split up into 1 categories.
Engagement data for Sweden
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 191 influencers we're tracking in Umeå? Talk to our team.
Case Study: Pepsi - Sweden
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Love Ginger? Positioning the new Pepsi Max Ginger in a relevant social setting with visual storytelling – Pepsi created a series of high quality content posts with over 4% engagement (2x organic avg!) in their key audience. Check out this case study of Pepsi and the campaign #LoveGinger Pepsi Max.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.