Beauty & Makeup influencers on Instagram in Lyon, France

Beauty & Makeup influencers on Instagram in Lyon, France

We’re currently tracking a total of 235 beauty & makeup influencers in Lyon with between 1,000 and 152k followers. The average makeup/beauty influencer in Lyon in our index have 11,046 followers and 6% engagement.

Running a local activation with beauty & makeup influencers from Lyon?

One of the key metrics to analyse when deciding what influencers from Lyon you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in France.

The influencers we track in Lyon are split up into 21 categories. Popular categories are fashion & lifestyle, photography, traveler, luxury lifestyle and fitness.

Engagement data for France

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the makeup/beauty category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 235 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 235 beauty & makeup influencers we're tracking in Lyon? Talk to our team.

Case Study: Adobe EMEA - France

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Adobe engaged the creative community at never-before-seen scale and created #sponsored content on Instagram outperforming native posts in France plus 10 other markets. Check out this case study of Adobe EMEA and the campaign Creative Cloud 2017.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Lyon by category