Beauty & Makeup influencers on Instagram in Sweden, Scandinavia

Beauty & Makeup influencers on Instagram in Sweden, Scandinavia

We’re currently tracking a total of 2,815 beauty & makeup influencers in Sweden with between 1,000 and 900k followers. The average makeup/beauty influencer in Sweden in our index have 13,935 followers and 5% engagement.

Running an activation with beauty & makeup influencers from Sweden?

One of the key metrics to analyse when deciding what influencers from Sweden you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Sweden.

The influencers we track in Sweden are split up into 31 categories in 20 different locations. Popular categories are fashion & lifestyle, fitness, photography, traveler and interior design and the most popular locations are Stockholm, Göteborg and Malmö.

Engagement data for Sweden

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the makeup/beauty category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 2,815 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 2,815 beauty & makeup influencers we're tracking in Sweden? Talk to our team.

Case Study: Pepsi - Sweden

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Love Ginger? Positioning the new Pepsi Max Ginger in a relevant social setting with visual storytelling – Pepsi created a series of high quality content posts with over 4% engagement (2x organic avg!) in their key audience. Check out this case study of Pepsi and the campaign #LoveGinger Pepsi Max.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse makeup/beauty influencers by location

Browse influencers in Sweden by category