Motorsports influencers on Instagram in Russia

Motorsports influencers on Instagram in Russia

We’re currently tracking a total of 456 motorsports influencers in Russia with between 1,000 and 862k followers. The average motorsport influencer in Russia in our index have 16,802 followers and 6% engagement.

Running an activation with motorsports influencers from Russia?

One of the key metrics to analyse when deciding what influencers from Russia you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Russia.

The influencers we track in Russia are split up into 32 categories. Popular categories are fashion & lifestyle, makeup/beauty, photography, traveler and luxury lifestyle.

Engagement data for Russia

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the motorsport category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 456 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 456 motorsports influencers we're tracking in Russia? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Russia by category