Influential parents & family influencers on Instagram in Helsinki, Finland
We’re currently tracking a total of 52 influential parents & family influencers in Helsinki with between 1,000 and 151k followers. The average parenting influencer in Helsinki in our index have 7,223 followers and 8% engagement.
Running a local activation with influential parents & family influencers from Helsinki?
One of the key metrics to analyse when deciding what influencers from Helsinki you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Finland.
Engagement data for Finland
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
You can browse these hashtags to find popular influencers in the parenting category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 52 influencers in this category / location.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 52 influential parents & family influencers we're tracking in Helsinki? Talk to our team.
Case Study: Peak Performance - Finland
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? We brought 20 influential brand ambassadors to the new Peak Performance flagship store in Helsinki ahead of the official launch. Check out this case study of Peak Performance and the campaign Flagship store opening.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.