Influential parents & family influencers on Instagram in New York City, New York

Influential parents & family influencers on Instagram in New York City, New York

We’re currently tracking a total of 7,175 influential parents & family influencers in New York City with between 1,000 and 5m followers. The average parenting influencer in New York City in our index have 15,995 followers and 5% engagement.

Running a local activation with influential parents & family influencers from New York City?

One of the key metrics to analyse when deciding what influencers from New York City you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in New York.

The influencers we track in New York City are split up into 33 categories. Popular categories are fashion & lifestyle, photography, celebrity, makeup/beauty and entrepreneur & professional.

Engagement data for New York

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the parenting category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 7,175 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 7,175 influential parents & family influencers we're tracking in New York City? Talk to our team.

Case Study: Uber - New York City

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Uber quickly turned their Super Bowl campaign into a nationwide top trending topic with their 50 most influential brand ambassadors in NYC. Check out this case study of Uber and the campaign Uber Puppy Bowl.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in New York City by category