Influential parents & family influencers on Instagram in Norway, Scandinavia

Influential parents & family influencers on Instagram in Norway, Scandinavia

We’re currently tracking a total of 1,173 influential parents & family influencers in Norway with between 1,000 and 343k followers. The average parenting influencer in Norway in our index have 9,286 followers and 6% engagement.

Running an activation with influential parents & family influencers from Norway?

One of the key metrics to analyse when deciding what influencers from Norway you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Norway.

The influencers we track in Norway are split up into 31 categories in 1 different locations. Popular categories are fashion & lifestyle, traveler, photography, interior design and fitness and the most popular locations are Oslo.

Engagement data for Norway

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the parenting category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 1,173 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 1,173 influential parents & family influencers we're tracking in Norway? Talk to our team.

Case Study: Diplom-Is - Norway

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? 22 influential foodies and parents participated in this activation to create stunning content and visual storytelling for this iconic Norwegian brand. Check out this case study of Diplom-Is and the campaign Your Own Ice Cream Bar.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse parenting influencers by location

Browse influencers in Norway by category