Influential parents & family influencers on Instagram in Salt Lake City, Utah

Influential parents & family influencers on Instagram in Salt Lake City, Utah

We’re currently tracking a total of 163 influential parents & family influencers in Salt Lake City with between 1,000 and 938k followers. The average parenting influencer in Salt Lake City in our index have 14,851 followers and 6% engagement.

Running a local activation with influential parents & family influencers from Salt Lake City?

One of the key metrics to analyse when deciding what influencers from Salt Lake City you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Utah.

The influencers we track in Salt Lake City are split up into 18 categories. Popular categories are fashion & lifestyle, photography, traveler, fitness and parenting.

Engagement data for Utah

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the parenting category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 163 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 163 influential parents & family influencers we're tracking in Salt Lake City? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Salt Lake City by category