Pastry influencers on Instagram in Colombia
We’re currently tracking a total of 126 pastry influencers in Colombia with between 1,000 and 80k followers. The average pastry influencer in Colombia in our index have 8,913 followers and 2% engagement.
Running an activation with pastry influencers from Colombia?
One of the key metrics to analyse when deciding what influencers from Colombia you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Colombia.
Engagement data for Colombia
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
You can browse these hashtags to find popular influencers in the pastry category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 126 influencers in this category / location.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 126 pastry influencers we're tracking in Colombia? Talk to our team.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
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