Travel influencers on Instagram in Germany
We’re currently tracking a total of 18,800 travel influencers in Germany with between 1,000 and 2m followers. The average traveler influencer in Germany in our index have 10,924 followers and 8% engagement.
Running an activation with travel influencers from Germany?
One of the key metrics to analyse when deciding what influencers from Germany you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Germany.
The influencers we track in Germany are split up into 32 categories in 6 different locations. Popular categories are fashion & lifestyle, traveler, photography, fitness and luxury lifestyle and the most popular locations are Berlin, Munich and Hamburg.
Engagement data for Germany
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
You can browse these hashtags to find popular influencers in the traveler category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 18,800 influencers in this category / location.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 18,800 travel influencers we're tracking in Germany? Talk to our team.
Case Study: Adobe EMEA - Germany
Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? Adobe engaged the creative community at never-before-seen scale and created #sponsored content on Instagram outperforming native posts in Germany plus 10 other markets. Check out this case study of Adobe EMEA and the campaign Creative Cloud 2017.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.