Travel influencers on Instagram in Michigan, United States
We’re currently tracking a total of 3,226 travel influencers in Michigan with between 1,000 and 1m followers. The average traveler influencer in Michigan in our index have 10,402 followers and 6% engagement.
Running an activation with travel influencers from Michigan?
One of the key metrics to analyse when deciding what influencers from Michigan you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.
Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Michigan.
The influencers we track in Michigan are split up into 32 categories in 15 different locations. Popular categories are fashion & lifestyle, photography, celebrity, makeup/beauty and fitness and the most popular locations are Detroit, Warren and Novi.
Engagement data for Michigan
We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.
You can browse these hashtags to find popular influencers in the traveler category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 3,226 influencers in this category / location.
Launching your next influencer marketing campaign
Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 3,226 travel influencers we're tracking in Michigan? Talk to our team.
More valuable resources
Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.
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