Influential accounts in the wedding category on Instagram in Italy

Influential accounts in the wedding category on Instagram in Italy

We’re currently tracking a total of 3,125 influential accounts in the wedding category in Italy with between 1,000 and 779k followers. The average wedding influencer in Italy in our index have 9,415 followers and 5% engagement.

Running an activation with influential accounts in the wedding category from Italy?

One of the key metrics to analyse when deciding what influencers from Italy you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Italy.

The influencers we track in Italy are split up into 33 categories in 2 different locations. Popular categories are fashion & lifestyle, photography, traveler, makeup/beauty and food photography and the most popular locations are Milan and Rome.

Engagement data for Italy

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the wedding category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 3,125 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 3,125 influential accounts in the wedding category we're tracking in Italy? Talk to our team.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse wedding influencers by location

Browse influencers in Italy by category