Influential YouTubers on Instagram in Indonesia

Influential YouTubers on Instagram in Indonesia

We’re currently tracking a total of 586 influential youtubers in Indonesia with between 1,000 and 6m followers. The average youtuber influencer in Indonesia in our index have 60,742 followers and 7% engagement.

Running an activation with influential youtubers from Indonesia?

One of the key metrics to analyse when deciding what influencers from Indonesia you should be working with is their level of engagement. Engagement for this group is calculated by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers.

Generally, the fewer followers somebody have, the higher the engagement. This is what the distribution looks like amongst these influencers in Indonesia.

The influencers we track in Indonesia are split up into 29 categories. Popular categories are fashion & lifestyle, photography, traveler, business and makeup/beauty.

Engagement data for Indonesia

We’ve found the sweetspot to be to target influencers on Instagram with between 20,000 and 250,000 followers with an average of 3% engagement.

Popular hashtags

You can browse these hashtags to find popular influencers in the youtuber category or contact us to learn how we leverage technology to seek out the right people for your campaign from a total of 586 influencers in this category / location.

Launching your next influencer marketing campaign

Relatable is a marketing technology company and agency specialised in helping big consumer brands and brave startups scale their influencer marketing on Instagram and YouTube. Want to learn more about how we can help you run an activation with the right selection of the 586 influential youtubers we're tracking in Indonesia? Talk to our team.

Case Study: Tinder - Indonesia

Want to see an example of how some the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache? The people we meet change our lives and Tinder is the best way to discover and meet interesting people nearby. This is how we created awareness, engagement and consideration for Tinder with influential brand ambassadors in Indonesia. Check out this case study of Tinder and the campaign Meet Someone New.

More valuable resources

Looking for inspiration for your next influencer marketing campaign? Check out our one-page case studies to see how brands like Ralph Lauren, Uber, Adobe, Spotify and many others are running their influencer marketing campaigns.

Are you thinking about shifting your advertising spend from TV, Facebook or other existing media channels into influencer marketing? Download The 700 Billion Dollar Influencer Marketing Framework.

Quick overview

Browse influencers in Indonesia by category